(I'm paraphrasing here):
"Why enter the RITA? Readers don't care about the RITA. It's nice to get approbation from your fellow romance-authors, but it's an expensive luxury.
Does the RITA have any real impact on sales or on any aspect of a career?"
So I had some thoughts on this,
to wit:
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Reader, not caring about the RITA |
Hey -- Look at some of the authors who've won the Historical Romance RITA in the last decade or so. (Click on the name to see a book.)
Sarah MacLean, Sherry Thomas, Pam Rosenthal, Madeline Hunter, Julia Quinn, Liz Carlyle, Laura Kinsale, Connie Brockway, Jo Beverley, Laura Lee Guhrke, Pamela Morsi, Julie Garwood, LaVyrle Spencer, Mary Jo Putney ...
Can we say, "Really Good Writers, Folks"?
Can we say, "You should read these people"?
Why is the RITA not making a bigger noise?
I have no explanation. I am confounded and numbleswoggled.
Anyhow, talking about money.
There's a definite bump in sales with a RITA win -- but that bump would not cover the cost of entry for many people. When I look at the economics of the RITA, I'm looking at the long tail. Any monetary value, IMO, lies in a secondary effect on the professionals in the field, rather than in immediate, direct sales.
This is how I see the long tail:
-- You're right about the RITAs being primarily for other writers. But this is not a bad thing. Many Romance writers try out the RITA Finalists in the year after the win and sometimes they like what they read. The single best advertising for any writer is the recommendation of other writers.
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Somewhat jaded reviewer |
-- Reviewers often pick up the next books from RITA writers. Reviewers love good writing -- that's why they're in the business -- and take an interest in what Romance writers think is good writing.
-- And I think the publishers take note.
Publishers are endlessly interested in writers. We are 'the product' they're selling, as it were. I like to think that in some future marketing meeting, that RITA win or Final might be the little nudge that pushes a book into a more favorable printing slot or gives it a bit of the publicity budget.
So. Onward to expenses. Does the RITA cost a writer too much?
This so much depends. Take an example of one sort of writer.

In this case, to get the RITA at the National Convention, you'd be paying, soup to nuts:
$120 RWA membership
$100 to print up ten copies of your book
$50 to enter the RITA contest
$500 registration for National Conference
$400 plane fare to National Conference
$50 for a checked bag
$500 hotel at National Conference
$130 meals at National Conference
$100 dress to wear to the Awards dinner
$100 for professional clothing to wear at the conference
This is all ballpark, but we're flirting with $2000 overall. And you'd have to judge five books.
Another writer would be in a different situation.
For instance, until I fell into my recent snit with RWA over their latest revamping of the RITA, I paid for RWA membership every year. I judged the RITAs whether I entered or not. I attended the National Conference whenever I could scrape together money enough to do so.
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The National Convention of RWA |
But the economics are not the be-all and end-all of this contest. For me, entering the RITA has never been about the economics. It's part of being in RWA and supporting Romance. For many longterm RWA members, the RITA is 'our contest'. It seems natural to enter.
Finally, let me suggest one particular case when the payoff is worth the cost.
If you are Indie pubbed and you have just a hellaciously good book and you cannot seem to get anybody to notice it ... the RITA might be a good way to put your book in front of the world.
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Hellaciously good Indie book |
If so, and if you choose not to go to National with your Final, the RITA would cost:
$120 RWA membership
$100 to print up ten copies of your book
$50 to enter the RITA contest
That $270 seems cheap for that amount of publicity.
There'd be special notice taken when an Indie book hit a Finalist position.