Elsewhere, somebody asked --
(I'm paraphrasing here):
"Why enter the RITA? Readers don't care about the RITA. It's nice to get approbation from your fellow romance-authors, but it's an expensive luxury.
Does the RITA have any real impact on sales or on any aspect of a career?"
So I had some thoughts on this,
to wit:
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Reader, not caring about the RITA |
It is true that readers don't know or care about the RITA. It's not like getting a HUGO or an Edgar, worse luck. I don't know why the RITA gets so little respect.
Hey -- Look at some of the authors who've won the Historical Romance RITA in the last decade or so. (Click on the name to see a book.)
Sarah MacLean,
Sherry Thomas,
Pam Rosenthal,
Madeline Hunter,
Julia Quinn,
Liz Carlyle,
Laura Kinsale,
Connie Brockway,
Jo Beverley,
Laura Lee Guhrke,
Pamela Morsi,
Julie Garwood,
LaVyrle Spencer,
Mary Jo Putney ...
Can we say, "Really Good Writers, Folks"?
Can we say, "You should read these people"?
Why is the RITA not making a bigger noise?
I have no explanation. I am confounded and numbleswoggled.
Anyhow, talking about money.
There's a definite bump in sales with a RITA win -- but that bump would
not cover the cost of entry for many people. When I look at the economics of the RITA, I'm looking at the long
tail. Any monetary value, IMO, lies in a secondary effect on the professionals in the
field, rather than in immediate, direct sales.
This is how I see the long tail:
-- You're right about the RITAs being primarily for other writers. But this is not a bad thing. Many Romance
writers try out the RITA Finalists in the year
after the win and sometimes they like what they read. The single best
advertising for any writer is the recommendation of other writers.
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Somewhat jaded reviewer |
-- RWA Chapters and
writing organizations notice the winners. If you like speaking engagements, this is a way to get wonderful invitations.
-- Reviewers often pick up the next books from RITA writers. Reviewers love good writing -- that's why they're in the business -- and take an interest in what Romance writers think is good writing.
-- And I think the
publishers take note.
Publishers are endlessly interested in writers. We are 'the product'
they're selling, as it were. I like to think that in some future marketing meeting, that
RITA win or Final
might be the little nudge that pushes a book into a more favorable printing slot or gives it a bit of the publicity budget.
So. Onward to expenses. Does the RITA cost a writer too much?
This so much depends. Take an example of one sort of writer.
Let's say you're not an RWA member and would not normally become one;
you wouldn't go to National; you have to pay for your own print books;
you have to pay for your own entry to the RITA contest; and you make
less than $2000 writing income after expenses.
In this case, to get the RITA at the National Convention, you'd be paying, soup to nuts:
$120 RWA membership
$100 to print up ten copies of your book
$50 to enter the RITA contest
$500 registration for National Conference
$400 plane fare to National Conference
$50 for a checked bag
$500 hotel at National Conference
$130 meals at National Conference
$100 dress to wear to the Awards dinner
$100 for professional clothing to wear at the conference
This is all ballpark, but we're
flirting with $2000 overall. And you'd have to judge five books.
Another writer would be in a different situation.
For instance, until I fell into my recent snit with RWA over their
latest revamping of the RITA, I paid for RWA membership every year. I
judged the RITAs whether I entered or not. I attended the National
Conference whenever I could scrape together money enough to do so.
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The National Convention of RWA |
Because I was already paying for so much, entering for the RITA cost me
about nothing extra. Entering the RITA, then, is probably a good economic decision for any RWA member who plans to go to National. It's maybe not
such a good economic decision for folks who aren't and don't.
But the economics are not the be-all and end-all of this contest. For me, entering the RITA has never been about the economics.
It's part of being in RWA and supporting Romance. For many longterm RWA
members, the RITA is 'our contest'. It seems natural to enter.
Finally, let me suggest one particular case when the payoff is worth the cost.
If you are Indie pubbed and you have just a hellaciously good book and
you cannot seem to get anybody to notice it ... the RITA might be a good
way to put your book in front of the world.
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Hellaciously good Indie book |
Is your book good enough to Final? Looking at it objectively, is your book better than most of those Finalists? Do you have a supergreatwonderful book?
If so, and if you choose
not to go to National with your Final, the RITA would cost:
$120 RWA membership
$100 to print up ten copies of your book
$50 to enter the RITA contest
That $270 seems cheap for that amount of publicity.
There'd be special notice taken when an Indie book hit a Finalist position.